It is perhaps important to emphasise the use of the adjective here: Therapeutic.
My Collins English Dictionary says that:
If something is therapeutic, it helps you to relax or to feel better about things, especially about a situation that made you unhappy.
As distinct from the noun Therapy:
Therapy is the treatment of someone with mental or physical illness without the use of drugs or operations.
We are absolutely not therapists. We are not curative. But we encourage the participants we visit to activate their inner resources and resilience through meaningful connection, empowerment, play and laughter (Clowning).
It is part of a wider conversation we are having about how we communicate what we do to people who don't see it, how we raise our profile not only as a charity, but also as a profession in the UK.
This is just the beginning!